TV commercial transcript
A transcript of the Power to Protect television commercial.
We follow a young father, Joseph, through several moments in a usual week. Joseph's in his early twenties, of mixed Pacific Island and Maori background; he's strong-looking with a boyish grin, he enjoys joking round with his mates and is also a big family man who's loyal and caring to all around him.
Joseph is standing alone in the supermarket (superette). He has a large, ridiculously pink and frilly, baby's nappy bag over his shoulder - and looks more than a little uncomfortable about it. Down the aisle, two of his mates walk by, stop in astonishment, and burst out laughing. They can't believe what they're seeing. Glaring at them Joseph turns back and, as his partner Hannah appears with their baby and pram, he switches quickly to a smile.
Male Voice Over: Are you strong enough to carry the load?
Joseph is the last man on the league field between the try line and a guy with the ball who's 3 times his size. He's a little worried but shrugs and crouches for the tackle.
Male Voice Over: Are you strong enough to make that tackle?
Joseph's best friend is talking to a group of other guys. There's some disagreement - they're starting to push him around a little. Joseph steps up beside his friend and cheerfully diffuses the tension.
Male Voice Over: Are you strong enough to stand by your mates?
Joseph is in his baby's room at night. .e baby is screaming and crying and Joseph is starting to get frustrated. He takes a deep breath and steps away from the cot.
Male Voice Over: Are you strong enough to count to ten?
After taking some time out, Joseph is holding the now quiet, sleeping baby in his arms.
Male Voice Over and Graphic: Never, ever shake a baby
