Strong enough
Every year, around 60 babies under two are admitted to hospital with shocking injuries. More than a third of these babies have been shaken. Four will die.
That's why you must never, ever shake a baby
Most babies are shaken because caregivers get frustrated when the baby won't stop crying.
As a parent, you have the power to protect. Be strong enough to walk away, take a break and come back ready to comfort your baby.
We have campaign resources for anyone who would like to help us promote messages about why you must never, ever shake a baby, and how to get help.